Finding freelance clients can be an uphill battle, especially in a crowded market. While content marketing and social media help, video content is one of the most effective ways to build trust, showcase expertise, and attract clients.
In this episode, we speak with Norman Schütt, a Freelance Senior Dev with Benefits who shares his experiences and insights into the world of software development to help companies minimize technical debt, build sustainable processes, and strengthen development teams 🤩
From this episode, you'll learn:
✅ Why video helps freelancers stand out and attract better clients.
✅ How to choose the right topics for your videos.
✅ A simple step-by-step process for creating engaging video content.
✅ Tools and strategies to stay consistent without burnout.
✅ How video builds credibility and strengthens personal branding.
Watch now and take control of your freelance journey! 🚀
🎧 Or listen to it here on Spotify
Why video is a powerful tool for freelancers
Most freelancers rely on text-based content—blog posts, LinkedIn updates, or Twitter threads. While these can be valuable, video offers a deeper level of engagement and trust-building.
🔹 Video makes you more memorable – people remember faces and voices more than text.
🔹 It builds trust faster – potential clients see and hear you, making them more likely to connect.
🔹 Videos stand out on platforms like LinkedIn – few freelancers take advantage of video, making it an easy way to differentiate.
🔹 It improves your communication skills – talking on camera helps clarify your messaging and storytelling.
💡 “Freelancers who embrace video stand out not just for their skills but for their personality and insights. Clients want to work with people, not just résumés.”
So how do you get started?
How to choose topics for your videos
One of the hardest parts of video creation is knowing what to talk about. Our guest shared his approach:
✔️ Document daily experiences – share thoughts on your industry, work process, or challenges you’ve faced.
✔️ Address common questions – think about what clients or fellow freelancers ask you the most.
✔️ React to industry trends – commenting on news, updates, or best practices keeps your content relevant.
✔️ Repurpose past posts – if you’ve written a successful blog or LinkedIn post, turn it into a video.
💡 “Your best ideas come from your own experiences. Pay attention to the insights you have throughout your day and turn them into video content.”
Step-by-step video creation process for freelancers
Step 1: Capture Ideas
Use a tool like Notion to collect video ideas, whether it’s a headline, a random thought, or inspiration from another post.
Step 2: Write a simple script
A structured script helps keep your message clear. Short, readable sentences make it easier to record in small sections.
Step 3: Batch record your videos
Instead of making one video at a time, record multiple videos in one session. This saves time and helps maintain consistency.
Step 4: Edit and optimize
If you’re not comfortable editing, consider outsourcing. Editing tools like DaVinci Resolve, CapCut, or outsourcing to an editor can save time.
Step 5: Publish and engage
Don’t overthink it—hit publish, track performance, and improve with each video.
💡 “The hardest part isn’t making the video—it’s posting it. Once you do, you’ll realize the fear was only in your head.”
Tools to make video creation easier
Here are some recommended tools that simplify the video-making process:
🔹 Notion – organize video ideas and scripts.
🔹 DaVinci Resolve – professional video editing software.
🔹 Claude AI / ChatGPT – helps refine scripts and structure content.
🔹 Storyteller Tactics – assists with storytelling and structuring engaging narratives.
🔹 Buffer – schedules and posts videos across platforms.
🔹 LinkedIn, YouTube, Instagram – best platforms for freelancer video content.
Overcoming the biggest challenges in video creation
1. “I don’t know what to talk about”
Start by sharing what you already know—industry insights, daily thoughts, or common client questions.
2. “I feel awkward on camera”
Talking to a camera feels weird at first but gets easier with practice. Imagine speaking to a friend instead of a lens.
3. “I don’t have time”
Batch filming 3-5 videos in one session per week can make content creation manageable.
4. “I’m afraid people will judge my content”
No one remembers your first videos. Your audience grows with you, and your content improves over time.
💡 “Your first videos will feel cringe. But if you keep going, what once felt awkward will turn into confidence.”
How to repurpose video content for maximum reach
Making video content doesn’t mean you have to start from scratch every time. Repurpose your videos into different formats:
✔️ Turn video scripts into LinkedIn posts.
✔️ Extract key insights for Twitter threads.
✔️ Trim videos into short clips for Instagram or TikTok.
✔️ Repost evergreen content every 6 months.
💡 “One video can become multiple pieces of content—making it easier to stay consistent without constant new ideas.”
3 simple steps to start making videos today
1️⃣ Record your first video today – it won’t be perfect, and that’s okay.
2️⃣ Watch YouTube videos on filmmaking – learn simple lighting and camera techniques.
3️⃣ Post your video without overthinking – the only way to improve is to start.
💡 “Want to get good at video? Stop planning and start posting.”
TL;DR
Video is one of the most effective ways for freelancers to stand out, attract clients, and build trust.
✔️ Video builds credibility and makes you more memorable.
✔️ Picking the right topics gets easier with practice.
✔️ Structured systems make video creation manageable.
✔️ Repurposing content saves time and maximizes reach.
✔️ The hardest part is hitting publish—don’t overthink it.
💡 “Most successful video creators started out rough. The difference is, they kept going.”
Quotes
1️⃣ "Your first videos will feel awkward. But if you keep going, what once felt uncomfortable will turn into confidence."
2️⃣ "Clients want to work with people, not just résumés. Video helps them see the real you."
3️⃣ "Your best ideas come from your daily experiences—just pay attention and share them."
4️⃣ "The hardest part isn’t making the video, it’s posting it. Once you do, you’ll realize the fear was only in your head."
5️⃣ "Video isn’t just about visibility—it’s about credibility. When people see and hear you, they trust you faster."
