Navigating the freelance world requires more than just technical skills; it demands strategic pricing and effective sales techniques.
In this episode, we speak with Thomas Maas, a leader in data expertise and convenient solutions for clients and freelancers who started his career as a freelance developer, and afterward as a project manager, and now as CEO, has been setting the course at Freelancermap since 2011 🤩
From this episode, you'll learn:
🎯 Why selling yourself is the #1 freelance challenge and how to get better at it.
💡 How to price your services based on value, not just market averages or peer comparisons.
🔍 Why visibility across multiple platforms (not just LinkedIn) is crucial for finding projects.
🛠️ What successful freelancers do differently to stand out and secure long-term clients.
🚀 Why treating freelancing like a real business (admin, strategy, mindset) makes all the difference.
Watch now and take control of your freelance journey! 🚀
🎧 Or listen to it here on Spotify
Over the past ten years, freelancing has transformed significantly. Remote work has become the norm, and the competition has intensified. Freelancers must now be more proactive in marketing themselves and securing projects.
Pricing is more than just assigning a number to your services; it's about understanding your value and the market.
Assess your value: Consider your experience, skills, and the unique solutions you offer.
Market research: Understand what clients are willing to pay for similar services in your industry.
Flexible pricing models: Explore different pricing strategies, such as hourly rates, project-based fees, or value-based pricing, to find what works best for you.
Selling your services is an integral part of freelancing. Developing a robust sales strategy can make a significant difference.
Build a strong portfolio: Showcase your best work to attract potential clients.
Leverage online platforms: Utilize platforms like Freelancermap, 9am.works and LinkedIn to increase your visibility.
Networking: Attend industry events and engage with other professionals to expand your network.
To remain competitive, freelancers must continuously adapt and evolve.
Continuous learning: Stay updated with the latest trends and technologies in your field.
Client relationships: Maintain strong relationships with clients to encourage repeat business and referrals.
Personal branding: Develop a personal brand that reflects your values and expertise.
Understand and articulate your value to set appropriate pricing.
Develop a proactive sales strategy to attract and retain clients.
Continuously adapt to market changes to stay competitive.
1️⃣ "You can find a project, do the work, and never get booked again—then you have to ask yourself why."
2️⃣ "You have to be experimental, step out of your comfort zone, and stop relying solely on platforms."
3️⃣ "Your price isn’t about what others charge—it’s about your value, your costs, and your goals."
4️⃣" Freelancing isn’t a side hustle—it’s a professional decision. Treat it like a real business."
5️⃣ "If you want to stand out, find your one thing—the skill you do better than 40 others in your field."