For many, freelancing on the side is a stepping stone to independence. But it also brings a unique set of challenges: time pressure, mental overload, and isolation.
In this episode, we speak with Kaja Storbeck, a human relations manager and a recruitment consultant, who manages to handle full-time job and freelancing activities at the same time š¤©
From this episode, you'll learn:
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Why time management is the #1 challenge for freelancers with a full-time job
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How to structure your day for deep focus and creative thinking
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Why LinkedIn can be your most powerful freelance tool
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How to build a strong support network that keeps you going
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What mindset shifts are needed to make freelancing sustainable
Watch now and take control of your freelance journey! š
š§ Or listen to it here on Spotify
Time and focus are your biggest assets
The biggest struggle when freelancing while employed? Time.
When you're working 8+ hours a day in the office, squeezing in freelance projects can feel overwhelming. But itās not just about finding extra hoursāitās about protecting your focus during those hours.
š¹ Use calendar blockers to set aside deep work sessions.
š¹ Separate your workspaces (e.g., use a different laptop for freelancing).
š¹ Define SMART goals for each session so you know what to accomplish.
š¹ Avoid multitaskingāfreelance work deserves dedicated attention.
š” Pro Tip: Donāt try to cram everything into your evenings. Even one or two focused hours a few times a week can move the needle if you show up consistently.
Preventing burnout starts with boundaries
Itās easy to let work bleed into every momentāespecially when youāre juggling two careers. Thatās why setting clear boundaries between your job, freelancing, and personal life is essential.
āļø Block time for friends and family on non-freelance days.
āļø Turn off notifications on your freelance days.
āļø Give yourself permission to take breaks when focus fades.
š” Pro Tip: Productivity isnāt about hustling nonstopāitās about working smart. If your mindās not in it, take a break, recharge, and come back stronger.
Freelancers need community more than they think
Many freelancers try to figure everything out alone. But the most successful ones? They ask for help.
Your guest credits her freelance support networkābuilt primarily through LinkedInāfor helping her stay sane and solve problems faster.
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Join freelance communities on Slack, LinkedIn, or Meetup.
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Proactively reach out for advice or feedback.
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Donāt be afraid to say āIām stuckāāsomeoneās been there before.
š” Pro Tip: Building a support network takes time. Start today with one message or one coffee chatāyou never know where it might lead.
LinkedIn is your freelance launchpad
Every client this guest landed came through LinkedIn. Not cold emails. Not platforms. Just being consistently visible and valuable on LinkedIn.
āļø Pick a niche and make it clear in your headline and posts.
āļø Share your knowledgeāeven if it feels small or obvious.
āļø Engage with others to stay top-of-mind in your network.
š” Pro Tip: You donāt need to go viral. You just need to be findable, relatable, and helpful to the right people.
Want to freelance on the side? Start with these three steps
If a friend wanted to start freelancing while working full-time, hereās what the guest would tell them:
- Pick your niche. Get clear on what you want to be known for. Donāt list 10 thingsāfocus on one that people can associate with your name.
- Start networking now. LinkedIn is a goldmineābut only if you use it. Post consistently, comment genuinely and connect with people in your field.
- Create systems that work for you. Whether itās time blocks, task lists, or toolsāfind a structure that helps you stay on track without burning out.
One small action you can take today
āIf you're thinking about starting on LinkedInādonāt wait for tomorrow. Start today.ā
Even if itās just updating your headline or sending one message, taking a small step now can lead to big freelance opportunities later.
TL;DR
āļø Freelancing while working full-time is possibleāwith structure and clarity.
āļø Use calendar blockers and SMART goals to protect your freelance hours.
āļø Build a support network so youāre not doing it all alone.
āļø LinkedIn is your best friendāstart showing up now.
āļø Donāt wait for perfection. Start building your freelance future today.
5 quotes from this conversation
1ļøā£ āTime management and focus are everything when you're juggling a full-time job and freelancing.ā
2ļøā£ āFreelancers donāt need to struggle aloneācommunity support can turn hours of stress into minutes of clarity.ā
3ļøā£ āIāve found every single freelance client through LinkedIn.ā
4ļøā£ āConsistency beats intensityāblock two hours a week and treat it like a meeting with your future self.ā
5ļøā£ āStart small. One post. One message. One hour. Thatās how a freelance career begins.ā